It turns out that 80% of Google AdWords revenue comes from the top 1.4% of advertisers. That means the giant corporate sponsors. I find this ironic & comic, in that it was us, the small-timers, who gave AdWords the power to get up & jogging. All people tend to do is scramble for PPC, & it is averaged about 50% of your expenses on AdWords are wasted, seen by those who are uninterested & clicked on invalidly. In fact, it is averaged that 20% of PPC costs are from invalid/fraudulent clicks.

Facebook lets you generate a profile of the kind of client you need to promote to, & promote only to them. This is called people targeting. By marketing this way, you can reach a more targeted & broader audience. You have the chance to adjust your ads in order to appeal to specific demographics, in lieu of having one advertisement that can be viewed by everyone (as you would with Google). It is comparatively very cheap at the moment. It is marketing platform is very strict with ads to keep the net site social & friendly to users. That means NO giant time spam ads. This is a BIG discouragement to lots of businesses, which is what makes it better for YOU, the smart advertiser.

Downside to Facebook Ads
There is an issue with Facebook, in that people don't go there to shop, they go to there to... well hang around. This does not mean that you cannot successfully market to them, but , you must learn new marketing techniques useful for capturing the attention of Facebook users. By doing so, Facebook marketing can be very profitable for you. This is an fascinating aspect, in that in case you have the patience to learn these techniques, you are already a step ahead.

Since Facebook users are not necessarily looking for a Gas Saving ebook, it is crucial to grab their attention & hold it long to get them to act -- either by recalling your name, calling you, or entering their contact information, thereby becoming your newest lead.

The First Step to Success = Getting people to click your advertisement.

You need to practice, rework, research, & generate an advertisement that grabs the user's attention long to click on the advertisement.

The Second Step to Success = Getting people to take Action

The net site that you send them to when they click on your advertisement is a tremendous important part. You need to choose what kind of action you need them to take when they land there.

Fundamentally, this means that you need them to see your name & keep in mind it, or call your office, or enter their name & electronic mail to join your mailing list, or demand more information.

The Third Step to Success = Following Up.

Maintaining elderly customers while simultaneously obtaining new ones. All of these things may sound mind blowing, but it is something that, one time learned, will be simple to do.